The objective of this UX research project was to identify content strategy opportunities and re-envision the content experience for Facebook's users. The project used a mix of qualitative and quantitative methods, including user interviews, surveys, and data analysis.
The research focused on understanding how users discovered, consumed, and engaged with content on the platform, as well as their preferences and behaviors around different content types. It also explored how Facebook's content algorithm impacted the user experience and provided actionable recommendations for content strategy and user experience improvements.
The goal of the project was to improve the content experience for Facebook's users, increase engagement on the platform, and help drive business success for Facebook.